Digital Marketing Manager

Kunda Kids Digital Marketing Manager – Job description

Do you want to help inspire the next generation about African history and culture, in a fast-paced and fun creative environment?

As Digital Marketing Manager at Kunda Kids, there’ll be plenty of opportunities to put your creative, digital, and commercial muscles to test as you set the bar for marketing.

You’ll be instrumental in being the voice of business, whilst helping drive sales and influence growth.

Do you want to join a fast-growth Edtech company? Do you love creating innovative marketing campaigns? Do you love children’s books and African stories? If your answer is yes to all these questions, we have the perfect job for you.

ABOUT KUNDA KIDS:

Kunda Kids is a children’s publishing and media production studio with a single purpose: to inspire the next generation with fun content about African history and culture. We produce children’s books, animations, music and digital products for children, aimed at parents, teachers and educators.

ROLE RESPONSIBILITIES:

To be the voice of Kunda Kids across our digital and branded touchpoints (social media, website, and online communities)

Manage and execute product marketing and social media activity across our main digital platforms (Instagram, Facebook, Twitter, YouTube and Amazon)

Manage and drive optimised SEO and Google APIs and Ad campaigns, plus other third parties to ensure effective use of budget and output

Develop ‘fit for digital’ copy and material, working closely alongside our in-house graphic designer and associate editor.

Provide analytical reporting on performance, followed up with strategic recommendations

Conduct research and feedback on competitor and customer insights

Update senior stakeholders (Co-founders) with strategic recommendations for growth and improvement.

Essential skills. You’ll be:

Creative, strategic and goal-oriented

Experienced (minimum 5 years) in digital marketing, SEO, social media and brand marketing

Good knowledge of e-commerce, particularly Amazon and Squarespace

Confident with digital analytical tools and reporting software/platforms.

Able to communicate effectively and openly with the team, sharing frequent updates on

our internal team’s channel

Excellent project management skills, attention to detail and reliability

At ease with Adobe creative suite, particularly photoshop and indesign (desirable)

ORGANISATIONAL STRUCTURE:

This is a full-time role that falls within the Marketing and Business Development team. You will be required to work remotely and in liaison with creative team members and distribution partners like other publishers, PR agencies, bookstores and distributors.